May 19th marked a significant milestone in the history of Powertrain Company. After decades of excellence and leadership under Joe and Jason Hollinsworth, the torch has officially been passed to Thomas Jackson II aka TJ, who now serves as President of Powertrain Company. This transition signals not only a change in leadership but a renewed vision for growth, innovation, and customer experience.

Honoring Our Legacy

Joe and Jason Hollinsworth, known to many as the backbone of Powertrain Company, have dedicated their careers to building a brand synonymous with quality, trust, and industry expertise. Their combined knowledge, particularly Joe’s unmatched experience in remanufacturing, laid the foundation for what Powertrain is today—one of the most respected names in engines, transmissions, transfer cases, and rear axles. Their leadership created a rock-solid foundation built on integrity, relentless service, and deep inventory.

A Vision for the Future

Now at the helm, TJ Jackson is bringing fresh energy and strategic vision to guide Powertrain Company into its next chapter. As President, TJ is already rolling out key initiatives aimed at modernizing the customer experience and expanding Powertrain's digital footprint.

Here’s what’s coming:

🚗 A Brand-New Website Experience

TJ is leading the redesign of the Powertrain Company website from the ground up—with a modern, mobile-first layout, faster performance, and intuitive navigation to help customers find the exact part they need, fast.

🛒 Opening the Shopping Cart

For the first time, customers will be able to purchase directly online. The addition of e-commerce capabilities will streamline the buying process, giving customers the convenience to shop 24/7, without sacrificing the human touch Powertrain is known for.

💳 Financing Options Now Available

To make major powertrain purchases more accessible, financing options through Affirm and Klarna will be available at checkout. Whether you're a DIYer or a shop needing flexibility, these choices let you pay your way—on your terms.

🔍 Improved SEO and Digital Visibility

TJ is also investing heavily in SEO strategy—ensuring that customers searching for high-quality engines, transmissions, or differentials find Powertrain Company first. With smarter content, optimized product pages, and faster load times, Powertrain is becoming easier to find—and easier to trust.

📈 A Smarter Marketing Approach

From new advertising campaigns to expanded social media presence, TJ’s marketing strategy will connect with more customers in more places. Expect bolder messaging, clearer product value, and more stories from satisfied customers.

The Same Powertrain Promise

What’s not changing? Our core values. Powertrain Company will continue to offer:

• Outstanding customer service

• Huge in-stock inventory

• Fast, free shipping

• No up-front core charges

TJ Jackson isn’t replacing the legacy—he’s building on it. And under his leadership, Powertrain is ready to serve a new generation of customers with the same reliability that’s made us an industry leader for years.

Welcome to the new Powertrain Company—built on experience, driven by innovation.